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New branding

New branding

New branding

We've grown up! We're rolling out our new identity across all surfaces, starting with the website.

An Interview with

An article by

Jan Six

We're excited to release our new website that accompanies the new branding of tokens studio. We've worked hard on growing out of our plugin shell, into something more mature, something that shows how we've grown out of the Figma ecosystem into something that fits into the complex workflows of organisations and enterprises just as much as it fits into small design studios.

Over the past year, we've been working hard on getting our design data mangement platform off the ground, built at its core around our powerful node-based graph engine that allows true and scalable dynamic design decisions. This change, us growing up from just being a plugin maker, had to come with some changes to our core identity.

Given this is a relaunch you'll likely be running into some smaller issues and quirks as we roll-out this new identity. Contact us in Slack if you're running into issues and need assistance.

We'd like to thank the fine folks from smalltribe for their work on this, working through this has been a blast!


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Join the growing community of designers and engineers using Tokens Studio to drive consistency and scale.

© 2025 Tokens Studio. All rights reserved.

Build better systems—faster

Join the growing community of designers and engineers using Tokens Studio to drive consistency and scale.

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© 2025 Tokens Studio. All rights reserved.