Website Analytics & User Experience
We use the below services for website analytics to enhance user experience.
Microsoft Clarity
We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve our products and services.
Data Collected: Website usage data is captured using first and third-party cookies and other tracking technologies. This includes data about your clicks, scrolls, mouse movements, and time spent on pages. This helps us determine the popularity of our content and understand online activity. To protect your privacy, Clarity does not store data from input fields.
Purpose of Data Processing: We use this information for site optimization, to identify and fix usability issues, for fraud prevention and security purposes, and to enhance the overall user experience. The legal basis for this processing is our legitimate interest in maintaining and improving our website for our users.
Your Choices and Opting Out: Microsoft Clarity honors Do Not Track (DNT) signals. If you have DNT enabled in your browser, your data will not be collected. You can also update this via the “Cookie Settings” page on this website.
For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.
Pirsch
Pirsch Analytics is a cookie-free web analytics software that was developed according to the Privacy by Design principle.
Data Collected:
Pirsch Analytics uses a hashing algorithm to generate a 16-digit number as the visitor ID when the page request is received. The input values are the IP address, the user agent, the date and a salt.
The visitor's IP address is not persisted in whole or in part, and is anonymized completely and non-reversibly by the hash. The inclusion of the date and the use of one salt per website ensures that website visitors cannot be recognized for more than 24 hours and cannot be tracked across multiple websites. A rough localization (country/city) is performed via a locally integrated database.
If we make any changes to our analytics providers, this page will be updated.
