Cookie Policy
Hyma B.V. (Tokens Studio)
Last Updated: 19-11-2025
Hyma B.V., operating the corporate website for its product Tokens Studio, is a Dutch company committed to protecting your privacy. This Cookie Policy explains how and why we use cookies and similar tracking technologies when you visit our website.
1. About Hyma B.V.
Data Controller: Hyma B.V. (Tokens Studio)
Headquarters: Lage Gouwe 92, 2801 LJ Gouda, Netherlands
Contact: privacy@tokens.studio
2. Categories of Cookies and Purpose
Under GDPR, we must obtain your explicit consent for all cookies that are not "Strictly Necessary" for the website's basic function. We categorize the cookies used on our site as follows:
| Category | Purpose of Use | Legal Basis (GDPR) | Require Consent? |
|---|---|---|---|
| Strictly Necessary | To enable core website functionality, security, and the HubSpot Consent Management banner itself. | Legitimate Interest (Art. 6(1)(f)) | No |
| Functional / Preference | To remember your consent settings and to personalize non-essential features. | User Consent (Art. 6(1)(a)) | Yes |
| Analytics | To track and analyze visitor traffic, record user sessions/heatmaps, understand how users interact with our site, and improve site performance. | User Consent (Art. 6(1)(a)) | Yes |
| Marketing / Targeting | To track user activity across our website and other sites to build personalized audience profiles and deliver relevant advertisements (Remarketing). | User Consent (Art. 6(1)(a)) | Yes |
3. Third-Party Tracking Technologies
We use Google Tag Manager (GTM) as a tool to centrally manage and deploy our tracking codes. GTM itself does not set cookies; it is the mechanism that fires the code snippets (the tags/pixels) which then set first- or third-party cookies on your device.
A. Analytics and Behavioral Tracking
| Service / Provider | Purpose of Tracking | Data Collected | Recipient/Link to Policy |
|---|---|---|---|
| HubSpot | Session Cookies for the Consent Manager, chat functionality, and tracking anonymous session data and form submissions. | Session IDs, time on page, pages viewed, form data. | HubSpot Privacy Policy |
| LinkedIn Ads (Insight Tag) | Remarketing & Conversion Tracking. Used to measure the effectiveness of our LinkedIn campaigns and allow us to re-target professional audiences on the LinkedIn platform. | Unique user ID (encrypted), professional demographic data (aggregated), and events (e.g., page view, lead form submission). | LinkedIn Cookie Policy |
| Microsoft Clarity | Session Recording, Heatmaps, and User Behavior Analytics. We use this to visually understand how users interact with pages (clicks, scrolls, mouse movements) to identify user experience issues. | Pseudonymised data including clicks, scrolls, mouse movements, time on site, pages visited, device information, and IP address (anonymised). | Microsoft Privacy Statement |
| Pirsch Analytics | Session Recording, Heatmaps, and User Behavior Analytics. We use this to visually understand how users interact with pages (clicks, scrolls, mouse movements) to identify user experience issues. | Anonymised data including clicks, scrolls, mouse movements, time on site, pages visited, device information, IP address (anonymised), and approximate geographical location based on IP address. | Pirsch Privacy Policy |
B. Marketing and Remarketing
| Service / Provider | Purpose of Tracking | Data Collected | Recipient/Link to Policy |
|---|---|---|---|
| LinkedIn Ads (Insight Tag) | Remarketing & Conversion Tracking. Used to measure the effectiveness of our LinkedIn campaigns and allow us to re-target professional audiences on the LinkedIn platform. | Unique user ID (encrypted), professional demographic data (aggregated), and events (e.g., page view, lead form submission). | LinkedIn Cookie Policy |
| Google Ads (Google Tag) | Remarketing & Conversion Tracking. Used to measure the effectiveness of our Google Advertising campaigns and allow us to re-target professional audiences on the LinkedIn platform | Unique User ID (pseudonymised), site activity, form submission. | Google Cookie Policy |
Important Disclosure on Analytics and Remarketing:
By consenting to Analytics and Marketing/Targeting cookies, you allow Hyma B.V. to collect this behavioral data and share your online activity with our partners (Microsoft and LinkedIn) to improve our website and show you relevant advertisements for Tokens Studio products.
4. Your Choices and Withdrawing Consent
Under GDPR, you have the right to control the use of cookies and tracking technologies.
A. Managing Consent via Our Website
When you first visit our site, a Cookie Banner allows you to either Accept all cookies or Deny non-essential cookies.
If you choose to Deny non-essential cookies, we will stop any non-essential cookies (including those used by Microsoft Clarity and LinkedIn Ads) from being set on your device.
B. Managing Cookies via Your Browser
You can also block or delete cookies by adjusting the settings in your web browser (Chrome, Firefox, Safari, Edge, etc.). However, blocking all cookies may affect the functionality of our website and cause necessary features to fail.
5. Policy Updates
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies.
